Event: Juneteenth Celebration- BE Unilever (An Hybrid empowerment experience)
Date: June 18th, 2026
Location: An online and in-person empowerment experience anchored at Unilever's Hoboken Town Hall and extended across manufacturing facilities, remote teams, and employee homes throughout the United States and Canada.
Audience: Hundreds of Unilever employees participated through a hybrid experience spanning:
• Multiple manufacturing facilities in Jonesboro and Jefferson City
• Remote participants across 13 U.S. states
• Employees joining from 5 Canadian cities
If you’re hosting or organizing a cultural celebration, an heritage event or a corporate event/celebration, whether it’s online, physical or hybrid and you want to:
Then this Juneteenth Celebration with BE Unilever demonstrates how JamBar uses rhythm, storytelling, and shared musical experiences to transform a corporate gathering into a living celebration of culture, connection, and Black excellence.
| Details at a Glance | Outcomes |
|---|---|
| Experience Goal | Transform a workplace Juneteenth celebration into a participatory cultural experience where employees didn't just learn about Black history and excellence, but engaged with it through rhythm, storytelling, and shared experiences. |
| Client Partner | BE (Black Excellence) – Unilever North America |
| JamBar Offering | LSA (Live Sound Accompaniments) + IIG (Interactive Instrument Garden) + BMS (Branded Musical Souvenirs) +360 Immersive Video Booth |
| Sonic Palette | Afro-fusion rhythms, percussion-led experiences, & call-and-response musical moments that encouraged participation, curiosity, and cultural connection. |
| Instrument Deployed | Shekere, maracas, shakers, claves, cowbells, and other percussion instruments curated for hands-on exploration and cultural discovery. |
| Engagement Depth (in-person and virtual) | Employees across hybrid locations moved from passive attendees to active participants through instrument play, rhythm challenges, cultural conversations, and collaborative musical experiences. |
| Rhythm Elevation | Call-and-response jams, Body jams and Musical Rhythm Relays transformed the celebration into a shared experience where department heads, team members, and individuals connected through rhythm. |
| Memorability and Recall | Branded musical souvenirs and immersive photo content created lasting physical and digital reminders of the experience, extending the event beyond a single day. |
| Social proofs and content | UGC reels, 360° video captures, event photography, and participant-generated moments provided authentic content that amplified both the celebration and the BE Network's impact. |
.png)